Have a business? Now is the time to create a podcast for more audience engagement. Up to 57 million people are listening to Podcasts in the U.S, which means that it’s one of the most effective medium of making your business grow.
But before you get into that, here are five important tips about podcasting to keep in mind.
Define Your Target Audience
- If you’re running a local business, then a podcast isn’t a great idea for you. Doing so is just a waste of time and the audience engagement will be too small and limited. Keep in mind that most podcast listeners are young to young adults. So if your target audience is about ages 55 and up, then to stick what works best for you.
Good Equipment is a Must
- A podcasting setup can cost you about $500, don’t be surprised about this since we want to create great quality audio for your audience. Invest in high-quality microphones as well as reliable audio recording software. Don’t forget to hire a good producer or editor to clean up your audio. A good hosting platform is ideal too such as Libsyn and Podbean.
Pick an Engaging Topic
- A topic that you’re confident about is important when creating a podcast. Pick a topic that you already know and ensure that it stands out from the rest. Keep in mind that a narrow topic is better than a broad one. And lastly, a podcast should be like an interaction with your audience, like you’re really talking to them and telling them what you want them to hear, not an infomercial about your business.
Pick a Reliable Host
- It’s important to choose a host that already has knowledge about the ins and outs of a business. A host with a relationship with the industry, the time to do a show on a regular basis, and has the skills to promote your business in social media is the one you should definitely pick.
Consistency is Key
- Keep your podcast show running as long as you like, and keep them 30 minutes short for each episode. You don’t want to bore your audience to sleep when doing one right? The more frequent and consistent you are, the more audience you can reach. If you can’t maintain a podcast for at least two episodes per week on a regular basis, then don’t bother making one.